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Google Business Profile for Service-Based Businesses – Why it matters

When it comes to improving your business’s local visibility, having a Google Business Profile for service-based businesses is pretty important.

But what if your business doesn’t have a physical office? Is it still relevant? Absolutely.

Google lets you list service areas instead of a physical address, ensuring you show up in local searches.
Here’s why that matters, how it works, and why Google Reviews play a key role.

Let’s First Understand Google Business Profile (GBP for short)

Let me start by explaining what a Google Business Profile is.

Think of GBP as your business’s identity on Google. It’s where your business details—like your name, address, phone number, and services—are displayed when someone searches for you.

gbp summary of The Web Geeks

This profile is more than just a listing; it’s your direct line to local customers.
You can add photos, gather reviews, and even share updates, making your business more engaging and trustworthy.

Role of GBP in Local Search

Now, why does this profile matter so much for local searches?

When someone nearby searches for services you offer, Google uses your GBP information to decide whether to show your business.
google business profile for service-based businesses in north vancouver

Imagine if you are searching for a plumber in your area, you would probably Google “plumber near me”.

If a plumber in your area has their GBP complete and optimized, Google is more likely to showcase their business in the search results.
And since you would see their profile, the chances of you clicking on their profile and contacting with are much higher, thus helping them get a new lead and potentially more business revenue.

Having a complete and optimized GBP is an important aspect of SEO and can lead to more calls, inquiries, and customers.
Essentially, your GBP acts as a digital storefront, making your business visible and accessible online.

According to a study by Backlinko, 42% of local searchers click on results within the Google Maps Pack.

No Physical Office for Google Business Profile for Service-Based Businesses?

A: No Problem!

This is where Google really shines and makes it easy to use Google Business Profile for service-based businesses.

In the last few years Google has started allowing businesses to list service areas instead of a physical address, which is perfect if you operate out of your home or are always on the move.
service areas section in google business profile

For example, if you’re a mobile pet groomer or a freelance graphic designer, you can still show up in local searches within the areas you serve.

This flexibility means you won’t miss out on potential clients just because you don’t have a traditional office space.

Leveraging Google Reviews for Credibility

Another key component of your GBP is Google Reviews.
google reviews section in a google business profile to boost credibility
These reviews are one of the most (if not the #1) powerful form of social proof that can significantly influence potential customers.

Positive reviews help build trust quickly, showing that others have had good experiences with your business.

Encouraging your clients to leave reviews not only enhances your reputation but also boosts your visibility in local searches.

Google tends to favor google business profile for service-based businesses with higher ratings and more reviews, making this an essential aspect of your online presence.

But, it is not just about getting reviews, it is about getting the right reviews.

Here is an article where I have explained in detail how to get a Google Review from your clients so that it can help boost your rankings on Local Maps Listing.

Check Out the Article: Complete Guide to get the Perfect Google Review

GBP is a Must-Have for Your Business
(Mic-Drop!!)

These days, GBP is almost as important as having a website, if not more.
It not only boosts your local SEO but also builds trust with potential clients.
When a potential customer finds your business on Google – they will see your ratings, reviews, and the areas you serve. This builds immediate credibility and makes it easy for them to get in touch with you.

If I were to rate its importance for a local service-based business, I’d give it a solid 9.5 out of 10.
It’s essential for getting the attention and trust your business deserves.

Don’t have a Google Business Profile yet?

Creating a Google Business Profile is straightforward.
  • Visit the Google Business Profile website.
  • Sign in with your Google account.
  • Follow the prompts to set up your profile.

It’s that simple!

Make sure to include all relevant details and optimize your listing by adding service areas, uploading high-quality photos, and encouraging customer reviews.

For more detailed instructions, refer to Google’s official guidelines on managing and optimizing your Google Business Profile.

If you have any questions or need any help with your Google Business Profile Setup or Optimization, feel free to reach out to me via phone, text or email. The Web Geeks are always happy to help!

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