Case Study
Success Story
How MJR Electric Achieved 2300% ROI Through Strategic SEO
Discover how we transformed MJR Electric’s online presence from virtually invisible to dominating local search results, generating consistent, qualified leads and establishing them as the go-to electrical contractor in their market.
Client Since: November 2024
Quick Snapshot
Client
MJR Electric
Industry
Electrical Services
Location
Vancouver, BC
Key Results
140
Leads Received
$100K+
Revenue Generated
2300%
ROI from SEO
About The Business
Understanding MJR Electric
MJR Electric is a family-owned electrical contracting company serving the Metro Vancouver area for over 9 years.
Specializing in residential and commercial electrical services, they’ve built a reputation for quality workmanship and exceptional customer service.
Despite their excellent track record and loyal customer base, MJR Electric struggled to attract new customers through their website.
Their online presence was minimal, and they relied heavily on word-of-mouth referrals and traditional advertising methods that were becoming increasingly expensive and less effective.
The Problem
The Challenges We Faced
When MJR Electric approached us, their digital presence was in critical condition.
A comprehensive audit revealed several significant issues that were preventing them from competing effectively in the local market.
Poor Search Visibility
Not ranking for any primary keywords. Zero presence in local search results and Google Maps.
Technical Issues
Slow loading times, mobile responsiveness problems, and broken internal linking structure.
Weak Content
Minimal content that didn’t address customer pain points or showcase expertise in electrical services.
Missing Local SEO
Incomplete Google Business Profile, inconsistent NAP citations, and no local link building strategy.
The Goals
Defining Success Metrics
Working closely with MJR Electric’s leadership team, we established clear, measurable objectives that aligned with their business growth targets and market positioning goals.
Top 3
Ranking for primary keywords
10+
Leads per month
2-3X
ROI from SEO
- Dominate local search results for “electrician vancouver” and related service keywords
- Achieve #1 position in Google Local Pack for their service area
- Generate consistent, high-quality leads that convert into paying customers
- Establish thought leadership in the electrical services industry
- Reduce dependency on expensive paid advertising channels
Our Strategy
The Comprehensive SEO Approach
We implemented a multi-faceted SEO strategy designed to address every aspect of MJR Electric’s online presence.
Our approach combined technical optimization, content development, local SEO tactics, and strategic link building to create sustainable, long-term growth.
1 Technical SEO Foundation
We began by rebuilding the technical foundation of the website to ensure optimal crawlability, indexation, and user experience across all devices.
- Improved page load speeds from 8.2s to 1.8s through image optimization and code minification
- Implemented responsive design ensuring perfect functionality on mobile devices
- Fixed broken links, created XML sitemaps, and optimized robots.txt
- Implemented structured data markup for services, reviews, and local business information
2 Keyword Research & Content Strategy
- Created detailed service pages for each electrical service offering
- Developed location-specific landing pages for Vancouver neighborhoods
- Published educational blog content addressing common electrical issues and FAQs
- Optimized all content for featured snippets and voice search queries
3 Local SEO Optimization
- Completely optimized Google Business Profile with posts, photos, and regular updates
- Built and cleaned up NAP citations across 50+ local directories
- Implemented review generation strategy, increasing reviews from 12 to 147
- Created localized content targeting specific Phoenix neighborhoods and suburbs
4 Link Building Campaign
- Secured links from local business associations and chambers of commerce
- Created linkable assets including electrical safety guides and infographics
- Built relationships with local news outlets for press coverage
- Partnered with complementary businesses for mutual link exchanges
The Results
Measurable Success & ROI
Within eight months, MJR Electric experienced transformational growth across all key performance indicators. The results exceeded our initial goals and established them as the dominant player in their local market.
140
Leads Received
$100K+
Revenue Generated
2300%
ROI from SEO
The Path Forward
MJR Electric’s success story demonstrates the power of strategic, comprehensive SEO when executed with precision and patience.
By addressing technical foundations, creating valuable content, dominating local search, and building authority through quality links, we transformed their online presence from invisible to industry-leading.
The campaign continues to deliver results as we maintain their rankings, expand into new service areas, and capitalize on seasonal opportunities.
Their success has positioned them as the go-to electrical contractor in Vancouver, with a sustainable competitive advantage built on organic search visibility.