The Perfect Website – 5 Important Aspects

If you own a business or are an entrepreneur, you need an online presence in today’s world. Why? The simple answer is people will Google your business name even before they pick up the phone to talk to you or share their contact details (which ironically will need a website).

Everyone today goes to Google, the first thing they hear about a business or a service. When they see your business listed on Google Search, your first touchpoint is a success as it builds some visibility & credibility for the user.

Next, when they click on your website URL, that is where the major credibility is gained or lost by the user. If your website looks dated, the user makes an opinion that you may not be the right fit for you, even without talking to you. This hurts your business as this could mean losing potential clients even before getting a chance to show them the wonders that you can do for their business.

To get over the initial user hurdles, we need to ensure that your business website is almost perfect in the following 5 aspects, and it encourages the user to initiate the call to talk to you or share their details on the form on your website.

With no further a due, here are the 5 most important aspects of the perfect highly scalable & ready to convert website:

1. UI/UX (User Interface)

This is mainly the design of the website, how it looks overall to the user. It also includes the ease of use, optimized viewing of it on different devices like iPads & smartphones.

More than 50% of web users today use a smartphone to view content on the internet. It is very important today more than ever for websites to be responsive and optimized for all screen types & sizes.

Branding also plays a very important role here. Are the colors used on the website in line with the brand colors, are the fonts conforming as well and readable. We do not want to make dark websites that are heavy on the eye, nor small fonts especially if our target audience is in the higher age group.

It needs to be a fantastic experience for the user to make sure they want to stay on the website and scroll down or click to other pages to explore more about the products & services that you provide.

2. Platform / Technology

Have you ever faced a situation where you planned to develop your own website or hire someone to do it for you, and the result is a website that is not scalable in the future as your business grows? Maybe you want to add a shop feature to your website for allowing your customers to order online, but the platform on which your website was originally developed is not compatible, causing you to redo the entire thing? Trust me, I have seen these thousands of times when business owners come to us with a feature, and we need to explain to them why the current platform is not able to support it.

The main reason behind this is a lack of vision and expertise. The web designer needs to review the vision for the business with the client before even starting to work on the design of the website. Also, the platform chosen for the website should be done objectively and not only based on what the designer knows. Many times, web designers use a platform for the only reason that it is easier and faster for them to use and get the money. This is not right for the client and if the client is not happy, the designer will not progress either.

Tip for business owners – question the web designer for the reason why they recommend a certain platform.

3. Content

The most important question today is – do I write the content for my target audience or for Google? Well, the correct answer is BOTH. Let me explain!

The end reader of the content is your target user, but for the content to reach the user, it is important for Google to show your website when someone is searching for a product or service that you provide. So, the first step for the target user to reach your website to read your content is by Google reading your content and considering it as a valuable source of information for the user who is searching on the internet for it. Hence, the content should be written with both, Google & the end user in mind.

One of the critical parameters that many websites end up ignoring is Plagiarism. It is extremely important to ensure that your content is original and authentic, and not copied from anywhere else on the internet, including other pages of your own website. If Google finds a high degree of plagiarism, it will flag your website and blacklist it from ranking in its search results.

4. Website Speed / Performance

Imagine a scenario – you opened a web browser and typed www.google.com, and it takes 5 seconds for the site to open. To make it worse, this happens every time you try. Would you keep using Google? I don’t think so. Most of the users would have switched to Bing already.

This is exactly the reason your website’s loading speed is very important to Google and is the 2nd most important ranking factor, after Content.

If your website is slow, Google will not rank it higher in its search results as it does not want its user to wait longer to get the information they need. You can check your website’s speed/performance score for free on https://pagespeed.web.dev/. If your website score is below 90 for Desktop and below 65 on Mobile, you need to take action to optimize your website to load faster.

5. Security

Last but not the least, the most neglected aspect of a website until very recently is Security.

Many web designers are great at designing & implementing the website but greatly lack the skills to secure the website from existing vulnerabilities.

Gone are the days when a hacked website showed a skull with a couple of bones on a black screen. These days cybersecurity attacks have become much more complex and much beyond just defacing the website.

The most important asset today is DATA, and guess what, that is one thing that hackers are looking for from your website. They will just tap into your website’s database and get a copy of all the users’ details that you have got by spending thousands of dollars on Google Ads & SEO. It is more than easy to sell that data to your competitors to make a good enough profit.

“Well, I do not collect any user information, so I am good!!” – Well, you are mistaken again.

If your website does not collect any user data, it still can be hacked and used to send out phishing emails which can cause your actual useful emails to go to the Junk folder of your users and eventually cause your domain to be blacklisted by Google.

Honestly, there is no one-time solution to website security, but it is an ongoing process as there are hundreds of new vulnerabilities being exploited daily.

How can The Web Geeks help?

At The Web Geeks, we ensure the websites we design and implement for our clients are in line with the 5 aspects mentioned in the above article. We ensure we do a strategy session with our clients before getting started on the design. It is very important for us to help our clients be ready with a scalable website if their business grows exponentially overnight.

We not only design & implement the website for our clients, but also maintain it regularly to ensure it conforms to Google’s guidelines and is always protected against cybersecurity attacks, thus providing peace of mind for our clients and helping them with the time to focus on their core competence to grow their business.

We are your web find, for peace of mind!

About The Web Geeks

The Web Geeks deliver comprehensive website designing and development services since 2006 to both startups and enterprises in around the globe with our majority of clientele based in Surrey, Vancouver and around the British Columbia, Canada as well as USA.


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