Ever wondered why some businesses seem to pop up everywhere online?
It’s not just luck; it’s smart SEO, and believe it or not, your Google Business Profile (GBP) reviews play a huge part in this game.
Imagine you’re looking for the best pizza in town. You hop online and find a pizza place with loads of reviews mentioning “delicious pepperoni pizza” and “cheesy crust”. How does that happen?
That’s SEO magic at work – those reviews help the pizza place show up when you search for those yummy terms.
Now, I’m about to share a little secret with you – 4 simple tips that can turn ordinary reviews into SEO gold for your business.
Whether you’re a business owner or a web designer wanting to help your clients or just curious about how this all works, these tips will work wonders.
Can’t wait? Then, let’s get started!
Tip 1: Include the Reviewer’s Name
Let’s kick things off with something simple yet powerful – using the reviewer’s name. You know how you feel a bit more special when someone calls you by your name? That’s exactly the feeling we’re aiming for here.
When a review includes the name of the person from the business who helped the client, it feels more real and trustworthy.
Something like “Roger is a superstar. He was the only plumber that we could contact on short notice about a burst pipe”.
It’s like getting a recommendation from a satisfied client rather than reading a random comment from a stranger. This personal touch not only makes your customers trust the review more, but it also catches Google’s attention. It adds more credibility to the review as it shows the personal experience of the client with a specific person, which eventually, to a certain extent helps contribute to Google’s EEAT guidelines and helps them learn more about your business.
Ask: When you ask for a review next time, just gently remind them to specify the first name of the person from your team who helped them. If you are a one-person company, then simply let your customers know to mention your name in the review.
Remember, real names make the review seem genuine, and that’s exactly what both potential customers and Google love. So, next time you’re seeking a review, nudge your customer to drop in their name, and watch your SEO thank you for it!
It’s a small step for them but a giant leap for your business’s credibility and online presence.
Tip 2: Mention the Specific Service Used
Now, let’s dive into the next big thing: mentioning the specific service in the review. Think of it like this – when users are searching online, they are not just typing “plumber,” right? They are probably at times looking for something more specific, like “emergency pipe repair” or “kitchen sink installation.”
Here’s where the magic happens. If a customer writes a review saying, “Roger was a lifesaver with the emergency pipe repair,” it does two amazing things.
First, it tells other customers exactly what you’re great at. So if they are looking for that specific service, they know that you have done it earlier for others who are happy with your service. It instills great confidence in your abilities to the potential customer.
Second, it helps your business show up when people are searching for that specific service, as it was mentioned in the Google Review your customers gave.
Ask: When you finish your next job/project, you might say something like, “If you’re happy with my/our [Service Name], if you would not mind mentioning it in your Google review as well, that would really help others find us to help them with similar issues!” It’s a gentle nudge, but it makes a world of difference.
By encouraging your customers to be specific about what you did for them, you’re not just getting a review; you’re getting an SEO-boosting testimonial that speaks directly to the needs of your future customers.
It’s like having a big banner that says, “Hey, we’re here, and we’re excellent at this particular service!”
Tip 3: Describe the Problem Solved
This tip is all about the story of the problem you solved.
Imagine this: someone’s searching for a solution to a cleaning issue they’re facing, like removing tough carpet stains. If they come across a review for your service that says, “Dave got rid of our stubborn carpet stains that we’d been battling for months”, trust me, they’re going to think, “That’s exactly what I need help with!”
When your reviews describe specific problems you’ve solved, it does two powerful things.
First, it shows potential customers that you’ve successfully tackled issues just like theirs.
Second, it again helps your service appear in searches related to those specific problems.
The Game Changer (Shh.. tell everyone about it): Before you start your work, if possible, take a photo of the issue and once you have fixed it, take a photo again. Share these photos with the customer and ask them if they can upload these photos to their Google review too. Trust me, Seeing is Believing!
Tip 4: Recommend with Descriptive Adjectives
Our final tip is about the power of words, specifically descriptive adjectives, in recommendations.
Let’s say you are a home inspector. A review that simply states “good service” is nice, but imagine the impact of a review that says, “Incredible, thorough home inspection!”
Descriptive adjectives make a review come alive. They paint a vivid picture and make the review more compelling.
It’s the difference between saying, “He/She did the job” and “He/She provided an exceptionally meticulous home inspection.” The latter not only grabs attention but also helps your service stand out in a crowded market.
These adjectives do double duty. They appeal to potential customers by highlighting your strengths and help in SEO by matching with search terms people use when they want high-quality service.
By guiding your customers to use descriptive and positive adjectives, you turn their reviews into glowing recommendations that boost your visibility and appeal.
Free Google Reviews Template
I understand all the tips I have shared above are very simple, but trust me, they are often neglected. I also know that most of the time, it is difficult to mention all of the above 4 things to the customer once the job is done, and either they have to rush or you have to rush to the next appointment. Or even so if the customer does not know how to include all of the above in their review.
Don’t fret! The Web Geeks is here to your rescue. We have created a template of a few optimized Google Reviews which you can share with your customers via email as a reference and ask them to simply modify it a little or rewrite them to post the perfect review to your Google Business Profile.
Just share your details in the form below & we will email it to you!
In summary, these four tips – using the reviewer’s name, detailing the service, describing the problem solved, and incorporating descriptive adjectives – are your secret weapons for turning Google Business Profile reviews into SEO gold.
By crafting reviews that are not only informative but also engaging and authentic, you can significantly boost your online visibility and connect more effectively with your audience.
Remember, it’s the quality and relatability of your reviews that will climb the SEO ladder, marking your business’s path to success.
That’s all from me folks! If you have any more quick tips & tricks that can actually help boost your business visibility on Google Business Profile, do feel free to share them in the comments.