A couple of months ago, a client of mine who owns a senior home care business in North Vancouver sent me a screenshot that they received from a person who had inquired with them. What was that screenshot?It was a screenshot of the user searching on ChatGPT and getting...
Traditionally, SEO followed a simple path: Search → Click → Website → Conversion. Businesses create helpful content, rank in Google, attract a click, and guide the visitor to call, book, or buy from them. The website was & is the main driver of conversion. But...
In today’s modern digital world… blah, blah, blah!! Seriously, who am I kidding? I know the first thing that comes to mind when you see text like “In today’s modern world” or “In the realm of” clearly tells you that this is AI-written content. And you are right!! Who...
Well, last week at the Google I/O event, Google’s latest update arrived, and it’s a big one — AI Mode. The new AI Mode in Google Search will literally transform the way users interact with search results. It’s more conversational like ChatGPT, uses AI to summarize and...
SEO Isn’t Just One Thing — It’s a Combination of Many Factors. When people talk about SEO, they often focus on a single element — keywords, backlinks, or content creation. But there are many more SEO Ranking Factors, each playing a role in how well your website ranks...
