Case Study: Jordan Lane
About the Business
Located in the heart of North Vancouver, Jordan Lane General Contracting is a General Contracting business helping people with their residential and commercial construction needs. You want to build a house or a great new office or even make some upgrades to your place, Jordan Lane General Contracting is the company to contact. With their team of designers, architects, engineers and various other expert professionals, Jordan Lane can make your construction dreams come true.
Chad, a north shore resident almost all his life has been a part of the construction industry for more than 23 years. With a family history of being in the realty sections, sometimes you will even hear him joking how construction & renovation runs in his blood.
Jordan Lane General Contracting was in the business for a long time and did not have a great presence. They were busy most of the times but still were not found or known a lot across town. Chad wanted to change this and also give the business a makeover.
To begin with, there was nothing to reference. With the idea of doing a fresh start, we started with understanding the business in detail, what they do, different services, what type of projects has the business done and so on. After a detailed understanding, we started working on the new brand guidelines for the website. We started collating the content and images of the projects that Chad and his team had done to showcase it to the world with the power of the internet.
Once we finalized the brand guidelines, we started working on the look of the website which had to be modern and also showcase the accolades that Jordan Lane Contracting won over the years in the field of construction. Not just stopping there, we wanted to add Chad’s jovial and helpful personality to the website along with his eye for finesse. With the awesome communication & support from Chad in providing us with information, we were able to get the website up and running in a month and have been constantly updating & managing till date.
On launching the new website, Jordan Lane Contracting’s work was out for the world to see. Chad would many times refer his potential clients to go to the website and review the type of work that Jordan Lane does. It would not only give confidence to the clients in Chad’s abilities & skills, but also pass on his website’s URL to more people in their network to Chad who could use his services.
We are very happy to say that Chad has been a great client since Day 1 and has continued to refer us to many more people he meets who could use our Web Design services.