Case Study: Allegiant Inspections

About the Business

Allegiant Inspections is a Home Inspection business based out of North Vancouver, BC. The owner, Victoria Ballantine is the only female home inspector in Lower Mainland and is awesome at her work. She is very knowledgeable and shares a lot of informative tips on social media that are useful for home owners that can save them thousands of dollars in home repairs. Allegiant Inspections has been in business since 2019 and has slowly been getting noticed across the Lower Mainland.

Being a Solopreneur, it is hard to be on top of everything and doing home inspections is a high-skill job in itself. Having said that, Victoria was not only doing the home inspections on her own, but also trying to manage her online presence, promote on social media and do lead generation as well. Having the restriction of just 24 hours in a day and not enough knowledge on the tech side of how to manage her website & presence on Google, most of her efforts were not bearing fruit. That is where she decided to contact us at The Web Geeks for help.

The first thing we did when Victoria asked us to step in was an audit of her online presence including the website, Google Business Profile & overall ranking. Not just that, we also did multiple discovery sessions to understand the AS-IS and the TO-BE scenarios of the business. The outcome of these sessions – she needed to get found better when someone is looking for a Home Inspector in North Vancouver and also in Lower Mainland, that will eventually help her get more leads.

So the first we did was to get the foundation ready. We revamped the look of her website, gave it a modern look and most importantly we added her own personality in the website. It is very important that when someone interacts with the website online and then talks to the owner, it feels like a continuation of flow. After the revamp, it was time to fix the local presence of her business. She was ranking in the top 3 on Google Local Maps search but not consistent across North Vancouver, so we started with optimizing the same.

With 72 hours of launching the new website & optimizing her online profile, Victoria received a lead through the website and was able to convert it into a paying client. Over the last few months, her profile has consistently been in the top 3 on Google Maps Listing for “Home Inspector near me” in North Vancouver and is showing up for many more searches for related queries.