How We Helped MJR Electric Turn SEO Cleanup Into 6-Figure Revenue

Name: The Web Geeks
Rating: 5

Quick Snapshot (TL;DR)

Client: MJR Electric

Industry: Electrical services

Location: Metro Vancouver

Team Size: ~15

Services Provided: Website optimization, SEO, Local SEO (GBP)

Key Result: 100+ qualified inquiries in 6 months, generating six-figure revenue

Core Focus: SEO fundamentals, service-page optimization, EEAT alignment

About the Business

MJR Electric is an established electrical contractor serving residential and commercial clients across Metro Vancouver. With a strong offline reputation and a growing team, they wanted their website to play a more active role in generating inquiries from search engines.

They had already invested in SEO, but the results weren’t lining up with the effort.

The Problem

Activity Without Direction

When MJR Electric approached us at The Web Geeks, the issue wasn’t a lack of traffic — it was a lack of meaningful outcomes.

Traffic existed, but conversions were low because users weren’t landing on pages that clearly matched their intent.

Screenshot of Rank Math XML Sitemap page showing 125 URLs

A detailed review of the site revealed:

Hundreds of blog articles with generic, low-value content
Thin pages that didn’t meet Google’s quality and E-E-A-T expectations
Over-optimized internal linking across blog content

Service pages that were not clearly positioned or properly optimized
Important pages unintentionally competing for similar keywords

Goals

Primary Goals

Improve visibility for high-intent electrician searches
Increase the number of qualified inquiries

Supporting Goals

Clean up and refocus existing content
Establish a clear SEO structure aligned with Google’s guidelines
Build a foundation for stable, long-term rankings

The Diagnosis

Misaligned Intent Was Diluting Authority

The core problem wasn’t content volume — it was confusion.

Several high-value pages were targeting overlapping keywords without a clear hierarchy. At the same time, a large archive of thin blog content was pulling authority away from the pages that actually generate revenue.

This split focus made it harder for search engines to understand which pages mattered most — and for users to find the right information quickly.

Our Strategy

Simplify, Clarify, Then Strengthen

Instead of adding more content, we recommended a reset focused on fundamentals:

Remove/noindex thin, low-value pages
Clearly define the role and intent of each core page
Strengthen service pages as the primary conversion assets

Clean up internal linking to reinforce page hierarchy
Support organic SEO with a properly optimized Google Business Profile

The objective was clarity — for users first, and search engines second.

Execution Steps

What We Did

We began with a structured content cleanup. Thin blog articles that didn’t serve a clear purpose were noindexed, and internal links were carefully reviewed to avoid broken paths across more than 100 existing posts.

Next, we focused on service pages. Each page was re-optimized with a clear primary intent, proper on-page SEO, and content that accurately reflected MJR Electric’s real-world services. Overlapping keyword targets were resolved so each important page had a distinct role instead of competing with others.

Technical SEO improvements reinforced this structure, positioning the homepage as the main authority page and service pages as focused conversion points.

Finally, we aligned the Google Business Profile with the updated site structure, ensuring local search signals pointed users to the most relevant pages.