Google Maps may be turning into more than a place to search. It may be turning into a place where businesses get recommended. And if that shift keeps growing, local businesses may need more than visibility. They may need to be understood well enough for Google to...
Traditionally, SEO followed a simple path: Search → Click → Website → Conversion. Businesses create helpful content, rank in Google, attract a click, and guide the visitor to call, book, or buy from them. The website was & is the main driver of conversion. But...
